The New Capitalist Manifesto

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Het beste boek over oplossingen voor de huidige economische, bedrijfskundige en management- crisis! Van een van de bekendste dwarsdenkers van het internet.

Why do people expect big companies to behave badly and ravish the environment, exploit employees and mislead customers?

If individuals around the world have lost faith in business, it's because business has, in many ways, betrayed that trust.

We know the future cannot be an extrapolation of the past. As the great-grandchildren of the industrial revolution we have learned at last that the heedless pursuit of more is unsustainable and, ultimately, unfulfilling.

Dit zijn enkele citaten uit het briljante boek van Umair Haque, een snel rijzende ster onder de economen. In een voor iedereen begrijpelijke taal analyseert hij de oorzaken van de diepe economische en bedrijfskundige malaise die de 21ste eeuw teistert. En vervolgens beschrijft hij zijn eenvoudig, maar gedurfd recept voor een andere aanpak.

Samenvatting van de inhoud:

Addressing what Umair Haque sees as The Great Imbalance in our economic system, a system that 'shifts costs and borrows benefits from people, communities, society, the natural world, or future generations'¯ to appear profitable, he lays out a blueprint for a sustainable new foundation.
He devotes a chapter to each of the traditional cornerstones and how to rebuild them, replacing 'Value Chains'¯ with 'Value Cycles,'¯ 'Value Propositions'¯ with 'Value Conversations,'¯ 'Strategy'¯ with 'Philosophy,'¯ 'Protecting a Marketplace'¯ with 'Completing a Marketplace,'¯ and 'Goods'¯ with 'Betters'¯'”all to build a new, Constructive Capitalism.

While the book so far may sound like pie-in-the-sky idealism, it has everything that you'd expect from a Harvard Business School title'”solid research, insightful analysis and thoughtful conclusions.
And while Haque's language is by turns ominous and inspirational, his approach is entirely pragmatic, showing that Constructive Capitalists'”big and small, old and new'”have a competitive edge in the kind of value they are able to create, in both the short and long terms.

Haque also understands that this 'manifesto'¯ is not about him, but for the reader, writing in the preface that his 'insights matter less than your vision, ambition, and passion.'¯ And, most importantly, he has produced a wonderfully written book that helps readers become the change they want to see, declaring that 'Though the pages that follow are filled with examples '¦ I don't want you to follow an example, but to be the example.'¯

Umair Haque is Director of the Havas Media Lab, a new kind of strategic advisor that helps investors, entrepreneurs, and firms experiment with, craft, and drive radical management, business model, and strategic innovation. Prior to Havas, Haque founded Bubblegeneration, an agenda-setting advisory boutique that helped shape the strategies of investors, entrepreneurs, and blue chip companies across media and consumer industries. Bubblegeneration's work has been recognized by publications like Wired, The Red Herring, Business 2.0, and BusinessWeek, and in Chris Anderson's Long Tail, to which he was a contributor.